To prepare for our Best New Products Awards this year, we tirelessly tested hundreds of products launched between January 2018 and October 2018. Our goal? To narrow the list down to include supplements with new scientific research, exciting new formulas and flavors, and organic or non-GMO ingredients.
Products were nominated by manufacturers and sought out by our on-staff team who regularly attend natural product shows. We also polled Vitamin Shoppe store managers and supplement shoppers and we tried and tested the products ourselves. Without further ado, here are our 2018 Best New Products Award Winners!
Best New Superfood Supplements
It’s Good to Be Green - plnt Organic Matcha Green Tea Powder
- Like green tea, matcha comes from the Camellia sinensis plant. However, it’s grown differently, giving it a unique nutrient profile. Farmers cover their tea plants 20 to 30 days before harvest to avoid direct sunlight, increasing chlorophyll production, boosting the amino acid content, and giving the plant a darker green hue.
- Matcha contains the nutrients from the entire tea leaf, which results in a greater amount of caffeine and antioxidants than are typically found in green tea. Studies show that matcha can help protect the liver, promote heart health, and even aid in weight loss.
- Blend it into smoothies, mix it into lattes, or just add it to boiling water and drink.
Best New Herbs & Homeopathic Remedies
Fast Migraine Relief - Akeso MigreLief-NOW
- Feverfew is a plant traditionally used for the treatment of fevers, migraine headaches, rheumatoid arthritis, and other aches and pains. Puracol is a proprietary combination of whole-leaf feverfew that contains a broad spectrum of naturally occurring chemicals in addition to parthenolide and a unique blend of feverfew extract.
- Clinical studies have shown that the combination of magnesium (citrate and oxide), Puracol feverfew, Cerevasc Ginger, and Aflapin Boswellia Serrata provides fast-acting, drug-free dietary support for migraines.
- There are none of the side effects associated with chronic NSAID use, and it doesn’t cause rebound or medication-overuse headaches.
Best New Vitamin & Mineral Formulas
Mega Vitamins - MegaFood D3 Wellness
- Made with real, whole foods sourced from farm-fresh partners to deliver a range of health-promoting compounds.
- Each serving of D3 contains a blend of organic orange, cranberry, blueberry and ginger root, along with 1,000 IU of vitamin D3 to support bone, muscle, and immune health.
- No high-fructose corn syrup, gelatin, added flavors, colors, or preservatives.
Best New Protein Powders, Weight Loss & Sports Nutrition Supplements
Burn It Up - Ancient Nutrition Keto Fire
- The ketogenic diet is a low-carb, high-fat, and moderate-protein diet that shifts the body’s metabolism away from carbs and toward fat burning and ketone production, putting the body into a metabolic state called ketosis. When the body has the ability to burn fat as fuel, the liver creates fats called ketones, which provide energy more efficiently than carbs can.
- Its unique combination of ingredients works to activate ketones, support healthy energy levels, fight stress-inducing food cravings, boost performance during exercise, and enhance muscle mass, strength, and recovery.
- It’s keto- and Paleo-friendly, features MCTs and organic chicken bone broth, and contains about 100 mg of caffeine per serving.
Best New Probiotics
Belly Good - Natrol WellBelly Probiotics + Enzymes for Digestive Relief
- Includes a proprietary blend of three probiotic strains that will colonize both the large and small intestines. It also includes digestive enzymes to promote digestion, reducing the factors that lead to gas, bloating and digestive discomfort.
- Contains alpha galactosidase, cellulase, amylase, protease, and lipase to promote nutrient absorption and help digestion of carbs, proteins, and fats to reduce occasional discomfort.
- Each capsule consists of 5 billion CFU (colony forming units) live cultures, and five types of enzymes to maintain digestive balance.
Best New Bath & Beauty
Fish Oil for Your Face - Reserveage Nutrition Lipid Beauty Complex
- Omega-3 fatty acids can benefit the skin by bolstering the cell membrane of the epidermis. The sun’s ultraviolet light increases the aging process of the skin, but research has demonstrated that omegas can decrease skin damage from UV light, pollution, and an unhealthy diet.
- Lipid Beauty Complex supports wellness with a combination of whole-food marine nutrients known to calm environmentally induced acute inflammation and support radiant health. Sourced from the Bering Sea, the Pacific cod contain specialized pro-resolving mediators (SPMs) and are high in DHA, EPA and DPA, and naturally occurring vitamins A and D.
- It promotes the body’s ability to overcome stressful activity that can dull your appearance and health. The wild cod are line-caught, then flash-frozen to preserve their comprehensive nutritional profile. A burst of heat is used to remove impurities without harsh solvents.
Best New Health Supplements
Boost Your Blood Sugar - Natural Factors WellBetX Berberine
- Berberine is a naturally occurring plant alkaloid found in various plants, including barberry, goldenseal, and Oregon grape. Berberine plays an important role in blood sugar (glucose) metabolism and cardiovascular health.
- Berberine helps maintain healthy blood sugar and total cholesterol levels already within the normal range.
- Each capsule contains 500 mg of berberine for cardiovascular and blood sugar support.
Best New Supplements for Stress & Mood
Fatigue Fighter - Garden of Life mykind Organics Ashwagandha
- Ashwagandha is a clinically studied adaptogenic herb that nourishes your adrenal glands, helping your body to manage stress, optimize energy levels, and fight fatigue.
- mykind Organics Ashwagandha—and the entire line of Herbals—is certified USDA organic and non-GMO Project Verified, ensuring these herbals are clean and grown without toxic pesticides, herbicides, or fungicides.
- Each serving contains 600 mg of organic ashwagandha root and 50 mg of organic fermented ginger root, and includes added probiotics for digestive health.